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Discover the #1 reason why you’re not winning more tennis matches and tournaments (and how to fix it)

What do Novak Djoković, Roger Federer, and Rafael Nadal have in common that makes them so successful?

You might think that the best tennis players in the world are just born more talented than everyone else…

Or that they train much harder and sacrifice every single second of their life on the practice court or in the gym.

Or that they were lucky enough to find early sponsors and amazing coaches.

But this is not quite right:

Sure, all these things can help.

And yes, the best tennis players in the world DO have an unfair advantage which helps them win more matches and tournaments than anyone else.

This advantage has nothing to do with innate skills or lucky circumstances.

As I worked closely with the very top tennis players in the world, I discovered something very interesting...

Hi - I’m Allon Khakshouri.

That’s me in the middle of the picture, at the trophy ceremony of the Thailand Open, where I was both the tournament director and owner. To my left are Paradorn Srichaphan, the first Asian tennis player to break into the top 10, and Novak Djokovic- two players I managed.

I’ve been involved in the tennis world for the last 20 years:
As a tennis manager representing many world-class players, including three of the world’s best players (Novak Djokovic, Marat Safin, and Dinara Safina). I also managed Ivan Ljubicic who now coaches Roger Federer. I spent thousands of hours with them - at practice courts, airports, player lounges, and tournaments.
As a member of the ATP council for the last ten years.
As an owner of my own ATP tournament which was staged in Bangkok and Shenzhen, and featured players like Federer, Nadal, Djokovic, or Murray.
In all these roles, I had the opportunity to get to know and interact with players like Rafael Nadal, Roger Federer, and Maria Sharapova.

I worked with tennis players from when they were juniors (I started working with Novak when he was 14) up until they became multiple grand-slam winners.

I also witnessed many extremely talented kids who couldn’t handle pressure and ended up having mediocre careers.

I saw how they trained, what they did before and after matches, and how they coped with all the ups and downs that shape the life of any athlete.
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There was always one thing that fascinated me…

I noticed that the very top tennis players are not more talented than everyone else, contrary to everyone’s beliefs.

And they don’t necessarily have more money or better coaches, at least early on in their careers...

Strangely, often the seemingly most gifted and privileged players ended up “wasting their talent” and their “opportunities” and never made it onto the big stage.

Other players beat all odds and exceeded everyone’s expectations:

Take Novak for example:

He wasn’t viewed as a future prodigy by most tennis experts.

I actually remember how hard it was to get him his first international commercial deals.

To complicate things, Novak also suffered from health and fitness issues in his early years, often struggling to finish 5 set matches.

In fact, even when he was #3 in the world, most people in the tennis world didn’t think he could seriously compete with Rafael Nadal or Roger Federer.

And yet…

Novak not only became the world #1, but he also stayed there for more weeks, months, and years than anyone else and already belongs to one of the greatest players of all time.


As a sports agents, this is the critical question we need to ask ourselves so we can predict future stars.

I have always been fascinated with topics related to high performance and have consistently asked myself things like:
What separates the very best tennis players in the world from everyone?
What makes a player become a world #1?
And what defines the few players who can stay at the top for many years?
So I went on a journey. I read thousands of books about high performance.

I reviewed scientific studies.

I attended seminars and online courses.

I talked to and observed all the best tennis players in the world. I also chatted with their coaches, agents, sponsors, and even ex-tennis players who dominated the ATP tour.

I observed them. Studied them. Thought deeply about what really separates them from everyone else.

Eventually, I noticed a fascinating trend...

I discovered that what separates the top tennis players from everyone else is not widely talked about.

Because it’s not sexy, fun, or exciting to the media and the larger population.

At the same time, it is the ONE thing that can transform your career and make such a huge difference regardless if you are playing club matches, future, professional tournaments, or Grand Slams.

It’s the ONE thing that helps the top tennis players train with more intensity so they get more bang for their bucks.

Win the match points without choking, or concert breakpoints without hitting silly unforced errors.

Dig deep and perform at their best when it matters most…

Recover from tough losses, losing streaks, and injuries, often returning stronger than ever ( like Nadal just recently did)

Handle all the pressure of a professional tennis career (from parents, coaches, sponsors, and media) without it hurting their training, focus, or performance.

And love the journey of competitive tennis regardless of their results ( which paradoxically helps them win more).

So you want to know the “secret” that lets them stay on top of their A-game - for years at a time?

Two words:

Mental Agility!

Let’s return back to Novak Djoković.

How did he become one of the best tennis players in the world, despite what everyone thought about him?

The answer is pretty straightforward:

He was great at getting great.

Novak constantly improved as a tennis player and was always eager to finetune his game.

But that was not all.

He constantly transformed himself and his lifestyle.

For example, he changed his fitness regime and diet and eventually became one of the fittest players on tour.

He also started to practice mindfulness and meditation to become more focused, calm, and recover better.

When he was ranked 3rd in the world, behind Rafa and Roger, he didn’t say to himself that “this is just the way things are”.

He refused to accept the status quo.

Instead, he envisioned himself as the #1 tennis player in the world, analyzed what was holding him back from achieving that, and worked relentlessly to turn his weaknesses into strengths.

He was able to do that because he became extremely mentally agile.

This means that he was able to adapt his thinking, habits, and lifestyle to perform at his best and get every drop out of what he was capable of.

A mentally agile tennis player is able to:
Have big goals and yet enter a match completely detached from any outcome.
Train hard and stay focused during practice and still have fun.
Recover from losses, losing streaks, and injuries without losing the fire in the belly.
Stay calm and play their best tennis during key points of big tournaments.
Mental agility allows you to handle any situation that your tennis career throws your way in the best possible way so that you constantly improve and perform more consistently at your upper limits.

If you take a closer look at some of the top tennis players in the world, you can notice this quality in them as well.

Take a moment and think about how Roger Federer and Rafael Nadal play.

What makes their game different from everyone else's?

With Roger it’s pretty obvious:

You’ll notice that he is loose on the court, not tense.

He flows through the points with a sense of grace and lightness.

Just like Roger, Rafa and Novak are agile in the sense that they are constantly able to adapt to different opponents and match situations.

They never give up.

At times they smile and at times they look like warriors.

One moment they look like they’re having fun, the next moment you can see the sheer determination in their eyes.

This is because they adapt quickly to specific match situations.

Then, as they get older, they keep getting better and add new weapons to their arsenal.
One reason for this is because they learn from experiences.

Another reason is they constantly look for ways to work on their game and improve.

Above all, they love what they do.

Even when things don’t go their way.

They’re not constantly swearing, blaming the umpire, fans, and everyone else for their mistakes.

They usually approach the game much more calmly.

They can handle the pressure during close matches. Not only that, they thrive on it.

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How can YOU become more mentally agile (and win more tennis matches)?

Based on all the research I’ve done and everything I’ve seen over my 20 years on the ATP tour, I know that anyone can learn how to become more mentally agile.

It’s not a thing that you “just have” or don’t have, it’s something you can learn and get better at.

It’s a skill that can be practiced, just like you can practice your forehand, serve, and netplay.

Scientists have shown that specific exercises can help you modify your brain to improve your memory, develop new skills faster, and perform better in sports.


In the exact same way that you can practice your serve, forehand, and netplay…

...through practice drills!

But where do you find those, and how do you apply them to immediately improve your tennis game?

I searched throughout the internet far and wide and couldn’t find a good enough resource that would teach tennis players how to become more mentally agile.

That’s why I decided to create one.

Let me introduce you to...

The Mental Agility Playbook

14 mental agility drills that will help you win more matches and tournaments, improve your game faster, and perform best when it matters most.
To help you become more mentally agile, I put together a book with 14 different mental agility drills, each specifically designed to help you improve a specific part of your mental game.

By incorporating these drills into your training, tournaments, and lifestyle, you’ll be able to play better tennis. Period.

The Mental Agility Playbook was designed for tennis players of all ages - from grown-up athletes who compete on the ATP tour, to junior tennis players, to their coaches and agents, as well as hobbyists.

If you want to improve your own mental agility or the mental agility of your clients… I can help you.

“Does the Mental Agility Playbook work?”

Before releasing the Mental Agility Playbook to the public, I thoroughly tested it.

I showed it to some of the best tennis coaches in the world and asked them for their feedback - and improved it based on what they said.

I tested it with grown-up tennis players and helped them turn losing streaks into winning streaks.

I tested it with a 13-year-old tennis player who struggled with keeping his cool and ended up losing matches he should be winning.

Within a few weeks of us working together, he started winning matches and fighting for every point with a newfound fire in his belly.

His dad ended up saying to me: “What did you do with him? I don’t even recognize him anymore!”.

I know that the mental agility drills in this playbook work and that they can give you an unfair advantage on the tennis tour (or in your local tennis club).

But don’t take my word for it - test them out for yourself and discover what you’re capable of!
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What others say about The Mental Agility Playbook

Jaroslav Levinský
Former Tennis Player & Coach
Years of experience summed up into this great book...

Allon experienced them first hand alongside the world's best players during their transition from junior tennis into the legends of our sport.
Jon Davis
Principal at Boston Partners
I love it. It is simple and straightforward yet insightful and detailed.

These 14 mental mindset chapters so eloquently are the simple truths to tennis.
Erlend Bakke
Entrepreneur & #1 Bestselling Author
The inside scoop on how to play your very best tennis from someone that has worked with many of the best players in the world. I will be using these strategies in court, but also in business and life. A highly recommended read.
Javier Viguera
Director of Participation at Spanish Tennis Federation
The Mental Agility Playbook is a very easy book to read thanks to its examples. It is very practical for all types of tennis players regardless of their level.

The situations described in the book could happen to all tennis players at different times in their sports careers, both on and off the courts.
Eric Van Harpen
Tennis Coach and Former Football Goalkeeper
I am fortunate to know Allon for more than 6 years and have never seen a person so passionate to learn and talk and teach about the mental part of the tennis game.

He knows the other side of the game as well by managing several top 1 players, but his real love goes to the mental part and he helped my players and me very much with his tremendous pieces of knowledge.

How does the Mental Agility Playbook work?

The Mental Agility Playbook is a over 100 page e-book that you can print out and walk through, or read on any electronic device.

It includes:
14 proven and tested mental agility drills, designed to help you improve every aspect of your tennis game and performance
Detailed step-by-step instructions for executing these drills, with plenty of examples
Pointers for when you should use the drills based on your current weaknesses and the parts of your game you want to improve
References to other resources for each chapter in case you want to deepen your understanding and have access to other perspectives.
My goal is to make this the best resource for training mental agility for tennis players, and I’ll do everything in my power to help you become a more mentally agile tennis player with it.

How will the Mental Agility Drills help you?

Each of the drills in the playbook is designed to help you improve a specific aspect of your tennis game.

The drills will help you:
Win matches even when things don’t go your way (e.g. when you are missing shots you normally can hit with your eyes closed, the umpire makes bad calls, when the wind is driving you crazy).
Move through the ups and downs of competitive tennis with more ease, acceptance, and calmness (even after disappointing losing streaks or injuries).
Eliminate your biggest weaknesses (the ones that are stopping you from beating your competitors).
Feel confident and resilient regardless of results (and because you are constantly improving).
Build momentum and winning streaks (without getting cocky)
Access an endless stream of motivation (so you never lose the “fire in the belly”).
Develop the kind of fighting spirit that prevents you from ever giving up (even if you are down a set and double break).
Become super focused throughout your practices and matches (even on bad days, and when you “don’t feel like” pushing yourself).
Get rid of your fear of losing (and instead use every loss as an opportunity to gain valuable feedback on how you can improve).
Stop being your own worst enemy (and stop stressing yourself before big matches or even self-sabotaging yourself).
Playing and practicing with more intensity, without putting yourself under pressure (and exhausting yourself).
Feel fresh, energized and ready every time you compete (by spending less time on practice courts, not more!) rather than allowing yourself to burn out.
Become so mentally agile that you see challenges as opportunities to raise your level of play (rather than a threat to your career).
Use tennis to feel proud of who you are, both on- and off the tennis court!
In short, you’ll be able to work on every single aspect of mental agility and become stronger, faster, calmer, and more composed, while actually enjoying tennis, the pressure, and ups, and downs it brings.

And of course, win more matches and tournaments that you should be winning (and even the ones you don’t even know you could be winning yet).
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Try out the Mental Agility Playbook
Risk-Free for 30 days

I am confident the Mental Agility Playbook is going to be a game changer for your tennis and for your well-being on- and off the tennis court.

You are either going to love the Playbook, read it multiple times and use the drills immediately, or just send me an email within the first 30 days and you’ll get a full refund- no questions asked.

You even get to keep your copy of the Playbook and all the bonuses.

To help you get the most out of the Mental Agility Playbook, I am also adding the following bonuses:

Bonus #1: The Fearless Athlete Guide

The fear of losing is one of the main obstacles why so many athletes underperform, procrastinate or even sabotage their own careers and often struggle with their well-being.

In order for you to be able to really get the most out of the Mental Agility Guide, I want to help you become fearless:

In The Fearless Athlete Guide, you will learn the simple 3F Method so you can overcome fear without taking any courageous or super bold action steps, but rather gain a deep understanding of what fear really is, how it traditionally served us, and why it can actually help you play better tennis, not worse.

Bonus #2: Mental Agility Drills Refrigerator Cheat Sheet

To help you use the Mental Drills from the Playbook, you will get a simple cheat sheet you can hang anywhere you want so you have a constant reminder of all the Mental Drills that you have available so you can increase your mental agility and become a much stronger competitor.

Are you ready for your next breakthrough?

Are you ready to become great at getting great (like Novak), learn how to play loose and have fun even in the toughest games (like Roger) and dig deep while fighting for every point (like Rafa)?

Then I invite you to give The Mental Agility Playbook a shot.

I know you’ll love using it as much as I enjoyed creating it.

Order your copy of The Mental Agility Playbook today

With The Mental Agility Playbook, you’ll get access to:
14 proven and tested mental agility drills, designed to help you improve every aspect of your tennis game and performance
Detailed step-by-step instructions for executing these drills, with plenty of examples
Pointers for when you should use the drills based on your current weaknesses and the parts of your game you want to improve
References to other resources for each chapter in case you want to deepen your understanding and have access to other perspectives.
As a bonus for taking action and focusing on your next breakthrough, you’ll also get my Fearless Athlete Guide, as well as The Mental Agility Refrigerator Cheat Sheet.
From $47 now $27
Get instant access to The Mental Agility Playbook - $27
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