It feels like yesterday!

I had a dream to graduate from a top university and then become involved with world class athletes. The problem was that I had various disabilities and so I wasn’t allowed to go to an ordinary Swiss school.

Despite the odds being stacked against me, I was determined to change my fate.

Thanks to the efforts of my parents I had been given the chance to complete a trial month at a Swiss primary school. If I was successful then I would finally be able to go to the same school as many of my friends.

For one month, I worked as hard as I could and now came the moment of truth.

When the headmaster, with his long black beard and dark suite, finally entered the room, I started feeling sweat dripping down my back.

The silence was killing me.

But it didn’t take long until he sat down and started speaking.

In seconds, all my hopes and dreams were broken.

Without much hesitation he said:

As much as we like Allon and appreciate how hard he works, he is not made for this school.

My world was shattered.

I didn’t want to speak to anyone for the next few days.

And I felt really depressed.

But then, as I was watching a tennis match, I had this thought:

How do world-class tennis players recover from a disappointing defeat?

Do they sink their heads and give up?

Or do they vow to become better than ever!

That was the moment when I would never allow other people to determine my future!

From a struggling kid to fulfilling a childhood dream and managing some of the world’s best tennis players, I put my career success down to developing the mental toughness and passion I saw from tennis players, from a young age.

I also realized that it is mental toughness that separates the worlds best players from everyone else, and allows them to pursue ambitious goals whilst keeping their mental sanity in place.

And I also noticed that one of the most painful things to see is a great tennis player who does not manage to develop the mental skills to win more matches, climb the rankings and enjoy the process of progress.

With this in mind, I have made it my mission to share some of the world’s best mental toughness strategies with ambitious young tennis players like you, who want to develop the mindset and thinking of real champions so that they can take their game to the next level and still feel the joy of what they do.


Watching tennis stars as a kid gave me the hope and inspiration to become a top performer and push myself to overcoming all the obstacles I was facing.

I saw how young athletes could achieve remarkable results through hard work, self-belief and a commitment to consistently improve.

As a result of these role models, and the support of the people around me, I have been fortunate enough to transform my life and turn my childhood passion for tennis into my professional career.

Amongst other things:

I managed three world #1 tennis players, including Novak Djokovic.

I organized my own professional ATP tennis events in three countries that attracted the likes of Federer, Nadal, Djokovic and Murray.

I have been a Member of the ATP Council and have witnessed first hand the evolution of professional tennis over the last ten years.

I have always been passionate about the topic of what makes certain people more successful than others, and what makes some tennis players so much more successful than others.

What I discovered is that mental toughness is the one ingredient that can really help any young athlete accelerate their career, and yet I always wondered why there is no comprehensive guide available that teaches us how to become mentally tougher.

So I decided to research this topic thoroughly and write the Ultimate Guide To Becoming A Mentally Tougher Tennis Player which you can download here.

Get your free PDF copy of my 25,430 words long epic Ultimate Guide To Becoming A Mentally Tough Tennis Player and learn:

13 mental toughness drills that will give you the confidence to fight hard and give your best regardless of the score.

How to constantly improve your game, love the thrill of competition and become a world-class player by practicing less not more!

What you need to do in those pressure-filled moments that make feel so tense you can barely hold your racket!